BUSINESS RESOURCES

Denton Halloween is a wild and wonderful ride for Old Bear! We have so much fun interacting with Halloween fans from all over the country, and we stay open late each night to accommodate them. Sales, energy, enthusiasm, and holiday spirit are at their peak during this season.

- Rebecca Wood, Owner of Old Bear Vintage

JOIN US FOR BOO TEAM MEETINGS

Are you a local business or organization interested in Denton Halloween? Join our Boo Team Meetings to share ideas, collaborate, learn about what’s new in 2026, & find out how to make the most of the month-long event.

3/26, 5/21, 7/23, & 9/17

From 12 pm-1 pm

Quakertown Civic Center, 321 E. McKinney St.

Lunch Provided

HOW TO MAKE THE MOST OF DENTON HALLOWEEN

Denton Halloween draws over one million visitors and drives $19 million in sales to local businesses. You're already in the middle of it, so here's how to make sure your business gets every dollar it deserves.

Overview

It's our job to get people here; it's your job to get them in the door. Below is our list of the ways you can drive traffic to your business and increase revenue during Denton Halloween.

Tips and Tricks

Decorate!

Visitors are coming for a Halloween experience and want to visit businesses that are themed accordingly. See the Decorating and Visibility tab for more information.

Set up outside your store to capture foot traffic.

The masses will be walking around; set up outside to meet them where they are.

Extend your hours into the evening.

Our data shows that peak foot traffic is 5 pm-10 pm

Consign Halloween merchandise or make your own.

Last year we partnered with a local artist to sell Halloween merch on consignment. The initiative brought in nearly $100K in revenue split between the city and the artist. (Standard is 70% to the artist and 30% to the business) Collaborating with a local artist takes the work of designing off of your back while supporting a local creative. With a little self-promotion, it will also help you engage both your and the artist collective audiences.

Create Halloween-themed specials and promotions

Our food and drink page is heavily trafficked. Follow the link to learn how to get your establishment on one of our Halloween-themed food and drink tours.

Plan events and submit them to the calendar

See the Events tab for more information or visit the Events page to submit your activity.
Overview

Our research shows that the majority of visitors come for the decorations and stay for the after-party and events. Entice them into your store by decorating for the season. The more decorations there are downtown, the more reasons people have to visit and explore. Help us transform Denton by going all out.

Get Inspired

We have included a slideshow of decorations our local businesses have built below to get those creative juices flowing.

Decor Grant Program

The Downtown Denton Foundation offers a Halloween Storefront Decoration Grant Program. Their goal is to help our incredible local businesses transform downtown into a festive, spooky, and vibrant destination for visitors throughout October. These grants are competitive and scored by a review committee using a standardized rubric. Selected businesses will be awarded funds for Halloween decorations.

Learn More

Tips and Tricks

Window paintings are easy and fast. Denton has plenty of creatives that offer this service.

Contact the Denton Halloween team about having a city-owned decor pop-up placed outside of your business.

Work with your neighbors to collaborate on themed decor and larger installations.

There is no shortage of creatives in Denton who can help you come up with off the wall ideas; some of them may be on your team!
Overview

Hosting an event is one of the best ways to get business during Halloween. During October, the event page has over 100k views; here is how to attract those visitors.

When filling out your application

Be descriptive

The more details you provide about your event, the more likely visitors will want to participate and the more likely it is that the event will appear on search engines.

Include a good photo

With over 300 events, there is a lot to see. Make sure your photo is eye-catching and, if possible, shows participants engaging in the event. This will allow people quickly scrolling through the calendar to get a sense of what your event is all about.

Event info goes in the description, not the photo. We do not recommend uploading an event flier as your event image.

Use the event filters

Most of our users are filtering by event type, meaning events without filters are likely to get missed.

Use the vendor opportunity filter if your event is looking for vendors. Using this filter allows your event to appear on our Artist Opportunities page.

Extra tips

Before submitting, read through your listing and ask yourself, “If I saw this on the calendar with hundreds of other submissions, would I choose to attend my event over another?”

Check your spelling, grammar, dates, locations, and times.

Marketing your event

Social Media

Promoting your own event will give you access to an audience that extends beyond what the city is bringing in.

If you have an exciting event and are making high-quality content promoting it, the city may ask to collaborate with you on a post, allowing you to reach an even larger audience.

Event websites

In addition to the city’s event page, posting your event to Eventbrite will help you engage with an even larger audience. Promote in-store. Make sure you are inviting your customers to your events by posting flyers and speaking with them directly.
Overview

We built Denton Halloween as a platform to drive traffic to our city. We do as much as we can to promote our local businesses, but our reach only goes so far. Below is a list of ways you can drive traffic to your business during Denton Halloween.

Social Media

Post your Halloween decor, specials, and events

Use #DentonHalloween and tag @DentonHalloween

We may re-share your post if it meets our social standards and if it is high-quality content.

Post short videos of your space, specials, or behind-the-scenes decor setup; video outperforms everything.

Encourage customers to tag you in their photos and repost their content.

Post during peak hours; your customers are most active in the evening.

Post high-quality content.

We are looking to fill the new Denton Halloween Instagram and Facebook with content. If you are making cool posts, we may ask to collaborate with you.

In-store and On-Site

Place signage where they will appear in customer photos

Set up outside your storefront to capture foot traffic

Create a photo-worthy moment inside or outside your space. Shareable decor drives free marketing.

Train staff to mention events, specials, and nearby activities to keep visitors exploring